Long Island Iced Tea

UX/UI/Sweepstakes

Long Island Iced Tea launched a dynamic mobile activation at a sponsored concert event, using gamified engagement to excite fans, drive brand connection, and capture valuable first-party data. The goal was to position the brand as modern, energetic, and tuned in to the music-loving crowd.

Concertgoers were invited to text a branded keyword to a shortcode featured on event signage and digital media. In seconds, they received a link to a mobile web game—no app required—where they could instantly enter for a chance to win VIP concert access. The program fused the thrill of live music with digital ease, building buzz while capturing intent.

UX: The user journey was optimized for speed and delight. From entry to play, the entire experience happened within the mobile browser—keeping participation high and drop-off low.

UI: Inspired by festival aesthetics, we used vibrant colors, animated interactions, and clean layouts to reflect the brand’s youthful, fun personality.

Strategy: By tapping into the emotional power of music and exclusivity, the campaign positioned Long Island Iced Tea as more than a beverage—it became part of the live event experience. We maximized visibility and participation with smart, mobile-first design and effortless calls to action.

Campaign Dashboard: Our real-time analytics platform tracked participation, device usage, geographic insights, and prize distribution—giving the brand a clear picture of ROI and engagement to fuel future marketing decisions.