Mobile Promotions Do’s

|In Business
|By Digital Galileo

The future of marketing is in our pockets

Without getting into all the millions and billions of active mobile user statistics, let’s just say the numbers are staggering and the stats confirm more consumers from 2018 to the summer of 2019 have viewed a text message offer from a brand an acted on it, versus opening or reading an email or print mailer; except the ones from BBB, some want their 20% via print.

Brands can gain and retain customers with SMS (short messaging service) and MMS (multimedia messaging service) marketing campaigns due to how easy it is to just click on a text message link. And it does help that texting has become accepted as our second virtual language. By adding colorful graphics, gifs, videos, and audio files to mobile campaign, brands have figured out this tactic makes a bigger splash with their budgets by activating more consumers through mobile.

So, what are some of the marketing and promotions campaigns that have been and are working for today’s consumer? Since you asked, see below.

Video, video, video

With the advance of mobile technology and the amazing HD resolution on the screens, it is no wonder that video is a large factor in mobile marketing. The latest Apple mobile phones have a Liquid Retina HD on the iPhone 11 (1792 x 828 resolution) and a 6.5-inch Super Retina XDR (2688 x 1242) on the iPhone 11 Pro. Google is also releasing the Pixel 4 XL soon this year which will compete in this HD arena. By adding video to mobile marketing or promotion campaign it not only shows that the brand is utilizing the technology available but also provides an entertainment avenue right to the consumer. It is the new 30 second and 1 minute TV commercial but directly to the audience which can follow, share, and communicate back with the brand’s marketing team.

Social Sharing

When a brand hits a fun factor with consumers look out! Here comes the sharing through all social channels which cause many images and videos to go viral. Successful campaigns have made humor a key factor in their campaigns which mainly involve the consumer in some fashion. Either by adding a selfie or uploading a proof-of-purchase in a branded frame on their mobile devices speaks volumes in consumer engagement.